Change: it’s an inevitable force – at times, disruptive and unpredictable – but often transformative and inspiring. In today’s world, the call for change has become louder than ever. Climate change, rising waste levels, and water crises have shifted the way people think about their choices, driving a deeper appreciation for responsible and transparent business. These challenges have ignited a global re-evaluation of how we live, consume, and connect.

For Spier, the ethos of mindful change has been a guiding principle for decades. In March, the Stellenbosch farm will unveil its latest change: the new Spier Hotel, an extensive transformation where contemporary Cape comfort meets rewilded indigenous gardens. This follows the careful restoration of buildings across their farm, and the recent opening of the much-visited Cowshed Shop – a thoughtfully curated space where locally sourced products are available for purchase.

A Simple Maxim

While Spier’s story stretches back to 1692, it was the Enthoven family’s stewardship beginning in 1993 that transformed the 620-hectare area of land into much more than a wine producer. Guided by a simple yet powerful maxim – good wine from good people, grown in good soil – Spier’s leadership posed a crucial question: How could they better protect the natural resources that sustain their business?

This question catalysed a transformation that revolutionised Spier’s approach to farming and regeneration over the past 15 years. Today, these initiatives manifest in a myriad of unexpected ways: chicken feathers protect vineyard soil as ground cover, innovative waste management diverting the 4% or less of non-recycled waste into energy, and community programs that empower their communities to thrive – not survive. The farm’s ongoing efforts has earned them global recognition, including the Drinks Business Amorim Biodiversity Award 2019 and the Drinks Business Green Awards Ethical Award 2022.

A Natural Evolution

For Spier, change flows from practice to presentation, not the other way around.

“The profound changes across our farm demanded a visual identity that truly reflects who we are today. A thoughtful evolution of our brand to reflect who we are at our core: a farm with deep roots firmly focused on the future,” Kathryn Cilliers, Marketing Director at Spier.

As one of the country’s leading wine brands across all price segments, Spier continues to earn recognition across multiple facets of its business. Recent accolades include the 2025 Best Of Wine Tourism Award for Art & Culture, along with Die Burger’s 2024 Readers’ Choice awards for Best Child-Friendly Winery, Best Wine Farm Experience, and Best Wine Farm Eateries.

An updated brand identity will appear across the new hotel, all Spier wines and guest offerings, reflecting the transformation that has emerged from years of quiet progress.

A Force For Good

In an era where global challenges demand mindful responses, Spier continues to show how small, thoughtful steps, consistently applied, create meaningful progress. From hotel to wine labels to retail offerings, proving that when guided by integrity, change can become a lasting force for good.